Digitalisierung wird in Deutschland gezielt gefördert. Warum viele IT-Projekte bis zu 50 % bezuschusst werden – und was Unternehmen darüber wissen sollten.
Category Archives: Business Consulting
Thoughts and tricks around my ideas of running a business properly.
The Staircase Pitch: Why Tailoring Your Message Matters More Than You Think
How a casual chat with a painter taught me more about communication than a dozen tech seminars. Not long ago, I found myself in a dimly lit stairwell, engaged in […]
When AI Falls Short: My Experiences with ChatGPT
Artificial intelligence has meanwhile become part of the professional toolkit. Tools like ChatGPT and other AI software are marketed as assistants that can draft, analyse, and even create. Yet for […]
Why Getting Names Right Is a Leadership Skill – Not a Detail
A call for diligence, respect, and mindful leadership. As a leader, you deal with strategy, results, pressure, and people. Especially people. And yet, in the rush of meetings, emails, and […]
What Is the Difference Between “Homepage”, “Website”, “Webpage” and “Landing Page”?
In the world of digital communication, the terms homepage, website, webpage, and landing page are often used interchangeably—but they shouldn’t be. While closely related, each of these elements plays a […]